I had the opportunity to spend the day with Nissan photographing the Nissan Winter Warriors at the Grand Geneva Resort recently, it was an absolute blast! We had full reign of the ski hills and were able to capture a ton of content.
The project was put into motion to gain some publicity for the up coming Chicago Auto Show. Nissan took their Rogue, Murano, and Pathfinder and outfitted them with a set of snow tracks as well as a bunch of Nissan Genuine Accessories to help tackle the snow hills.
Here’s some words from the full press release (which can be seen here ) that Nissan put together.
“In celebration of the Chicago Auto Show, Nissan is giving three of its popular crossovers a little competitive edge – creating one-off versions of its popular Pathfinder, Murano and Rogue equipped with sets of heavy-duty snow tracks. The three custom Nissan “Winter Warrior” crossovers are ready to tackle even the record-breaking snowfalls experienced by many parts of the country already this year.
“Rogue, Murano and Pathfinder are proven all-wheel-drive crossovers that are very popular with customers, judging from exceptional sales results in 2015 and now in January 2016,” said Christian Meunier, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. “With the Winter Warriors, we wanted to take that idea to the extreme, enhancing the vehicles’ advanced systems with special snow tracks, Genuine Nissan Accessories, and a custom exterior appearance.”
All three Nissan Winter Warriors feature custom heavy-duty track systems with custom matte-black finish frames. The DOMINATOR® Tracks, from American Track Truck, Inc., are 48 inches long, 30 inches high and 15 inches wide and replace the vehicles’ wheels and tires. The suspensions and wheel wells were modified to fit the snow tracks, but otherwise all drivetrain components, including the engines and Xtronic transmissions, are factory fresh.
Nissan Design America (NDA) created identical, custom matte red-chrome body wraps featuring a unique “track” design and Nissan “Winter Warrior” signage. A range of Genuine Nissan Accessories are also fitted to the three Winter Warriors, including cargo area protectors, all-season floor mats, roof rail crossbars and rear bumper protectors. They also each feature 9×9-foot hatch tents for true hardcore winter camping enthusiasts.”